Why it matters: HoYoverse’s Genshin Impact, an anime-style role-playing game (RPG), has consistently brought in sizable revenue for the company. For example, the team has been trying to incorporate AI technology into the behavior patterns of NPC (non-play characters) in Honkai: Star Rail. HoYoverse is also exploring the use of AI tools to achieve a better immersive game experience for the new title, according to National Business Daily. Initially teased on April 23 and now available worldwide in beta mode, the game has already garnered high expectations, amassing more than 30 million pre-download reservations after it was first announced. It should be noted that while both numbers overpower Honkai Impact 3rd, that’s partially because of the game’s own release strategy- the game launched in China first, only receiving South East Asia and Global clients a year after the fact.HoYoverse, the developer behind smash hit Genshin Impact, has seen its latest game, Honkai: Star Rail, leap to the top of Apple’s App Store download charts following its launch on April 26. Follow us on Twitter Follow and Tweet us Tweet to Star Rail amassed more downloads, the same can’t be said for revenue- Genshin Impact saw over 39 million USD in purchases on mobile that first week, just beating out Star Rails 37 million.Īll in all, this is a strong showing for HoYoverse in general- having their next big title launch more or less go neck-and-neck with their last successful one is a good sign that Genshin’s success was no fluke- they’re just as capable of recreating that success with other major titles.Īt the same time though, it’s understandable that you might have expected more growth as well- HoYoverse is a much more prominent figure in the industry now compared to when Genshin Impact launched, and you’d think that would manifest in a bigger gap between Star Rail and Genshin.

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